This workshop dissects sales as it relates to special events clients. As a catering or event professional, sales is in every part of what you do. Having the right tools helps to increase your inquiry conversion rate.

Learn how to:

  • Master proper sales etiquette, including the dos and don’ts of cold calls and in-person meetings Review the process needed to create and execute a realistic sales action plan
  • Develop your personal selling style
  • Build on your strengths, and to create a referral business that delivers results

PERFECT FOR: Hotel and Event Professionals | Restaurant and Catering Managers


New York City is one of the most sought-after destinations for events and there is a significant opportunity to add revenue streams to an existing business or to monetize your space in ways never before possible.

Learn how to:

  • Mitigate significant risks including the relevant laws and regulations, and personal liability Evaluate your business's potential for being a unique event venue
  • Determine the value of your space and associated services
  • Implement a trackable marketing and sales strategy

PERFECT FOR: Restaurant Managers | Business Owners | Owners of larger spaces that can be rented out


Are you an event professional who is ready to take the next step and start your own company? Great rewards come with great responsibility, and navigating the path toward business ownership can be overwhelming if you aren’t prepared.

Learn how to:

  • Get started with a mission statement and brand strategy to build awareness for your new business
  • Create a personnel plan and organizational strategy to parallel staff hiring with profit growth
  • Draft your plan for business development, and make sure you will meet your monthly operating expenses and payroll requirements
  • Conduct a competitor analysis, identify your target market and align with strategic partners

PERFECT FOR: Event professionals looking to start their own business | Event business owners who need additional guidance