No Second Chances: How to Create a Memorable Wedding Proposal Worth Bragging About

This one is for the guys!  Or the ones doing the proposing.  We can’t forget the progress we’ve made in the wedding industry with same sex marriages or women now proposing to their male soulmates.

While doing a little digging on this subject, I realized that most proposal stories, ideas or articles about the special moment are all written from the recipient’s perspective, often a woman.  That was really interesting to me because although it’s the Propos-ee that gets to brag about it, it’s the Propos-er that creates the magic worth talking about. So after talking to 3 men and 1 woman, I noticed a common denominator.  The most memorable proposals were crafted by someone who completely put their significant other first.  The proposal was ALL about the other person and what they like.
P.S. My subjects were a little shy so I changed the names to provide anonymity.

Michael’s Plan – Mike and his now fiancée Jessica are both New Yorkers.  They’re not the type to veg out in front of the TV on the weekend.  Their relationship was all about 8-hour dates.  They would start with a quick breakfast at a cute coffee shop in the West Village, then a visit to the MOMA for the newest art exhibition, followed by a picnic in Central Park.  Really laid back, no frills type of a Saturday.  Jessica loved their Saturday’s together.  So Mike decided to craft THE perfect day with what he called “Jessica’s Favorite Places”.  They got to relive the places they had been to and loved, ending the day at her favorite Italian restaurant for dinner where he popped the question.

Louis’s Love Letter – Louis moved to Atlanta for college and never left.  It was at the Georgia Tech football game that he met the love of his life, Sara.  Unfortunately, she was rooting for the other team.  After giving up the fake “you’re my enemy” flirting session, Louis finally asked her out on a date.  Their relationship progressed quickly and soon after their 1-year anniversary, they bought a house together.  There was one really important thing both Louis and Sara had a common… their closeness to their families.  So naturally when Louis popped the question, he did it in the house they had bought together and wrote her a love letter about building their own family in this place they would now call home.  The entire family was there to celebrate the proposal, just like she would have wanted.

Bill’s Moment – Bill is a hedge fund manager and traveled a lot.  On one of his business trips, he met Lucas at a hotel bar.  Lucas is a fashion designer and was also traveling for work.  They lived in different cities and had to make plans on the fly in order to see each other.  They spent more time at hotels together than they did in their own homes.  They talked about moving in together and getting married but the timing never seemed right.  Lucas had a huge announcement to make… he was taking a 6-month project in New York where Bill lived.  Lucas planned this elaborate dinner and as he smiled from ear to ear while delivering the news, something washed over Bill and he said, “I want you for the rest of my life.  You are home to me.  Will you marry me?” Simple and spontaneous.

Cindy Pops the Question – Cindy and Doug were an untraditional pair.  He was studying to be a nurse and she, an architect.  They moved in and had a baby soon after.  The more their parents pressed them to get married, the more they resisted.  It was with the birth of their second baby that Cindy realized she really wanted to marry Doug.  So she took matters into her own hands, as she usually did, and bought him a ring.  After his winter finals, she got her kids around the Christmas tree and asked Doug to be hers forever.  He was beyond moved and said yes! The next day, he bought Cindy an opal engagement ring to look like the one her grandmother gave her.

What did you learn? REALLY get to know your partner.  Everything you need for a memorable proposal is in your relationship.
et Voilà!

No More Pumpkins: 5 Creative Ways to Incorporate Fall at Your Next Event

Fall to me is about much more than just pumpkins. Fall is sensory overload! From the beautiful colors of the turning leaves, to the colder air filling your lungs (well not yet, in New York) and of course, the smell of cinnamon and squash, all get your senses working overtime. It’s magical when it hits you all at once.  So why is everyone just stuck on pumpkins? Yeah, finding monochromatic “white” pumpkins makes for an impressive tablescape but it’s not the pumpkin that you’re taken by... it’s the rarity of the white pumpkin that makes it impressive. Now that we’ve established that pumpkins in fall are about as groundbreaking as florals for spring (The Devil Wears Prada? Anyone?), let’s get a little more creative!

1. FOOD - When I say fries, you think Ketchup. But what if I said apple fries? Your brain should think along the lines of a Caramel Cream Dip, and cinnamon coating your fingers. Food is one of the best parts about Fall so use expected and seasonal ingredients in an unexpected and creative way. You can do mini candy corn pastries or cinnamon squash soup shooters as passed hors d’oeuvres.





2. FLOWERS: By some definition, I would be considered a “girly” girl. I love roses, peonies and any usual suspect you’ll find in a plush floral arrangement. Cockscomb (birth name: Celosia Cristata) is a beautiful flower that looks like a brain. I know it sounds peculiar but trust me, it’s beautiful. When a deep red Cockscomb is paired with a tradition flower, like a red rose or calla Lilly, the result is quite magical. And it’s kind of an ode to Halloween so win/win!






3. COLORS: Nothing says Fall like the turning of leaves. Those beautiful vibrant hues of amber, deep reds and mahogany are the perfect color palette for your event. Try to elevate the experience by adding a metallic accent. While gold pairs well with Fall colors, silver and copper are often forgotten. When paired with our favorite color palette, they make things beautifully interesting.



4. DÉCOR: Speaking of leaves... dried fall leaves are some of the most versatile decor items I’ve worked with (not to mention the cheapest). Use them as an aisle runner, menu, centerpiece, party favor, place cards... you name it, the leaf can do it! Trust mother nature to give you all the colors you need to make your event decor stand out amongst the rest.


5. ENTERTAINMENT: And I leave the best for last... the booze! Corporate parties are looking for new ways to entertain their guests beyond the photobooth. Planners are creating interactive bar experiences with expert mixologists and “do it yourself” bars.  This experience can include a whiskey tasting with yummy flights or showing guests the art of making a carefully crafted cocktail.  Get into the season by making some of the most unusual and tasty cocktails from my “7 Fall Foods You Should Be Drinking” blog.

et Voilà!

7 Fall Foods You Should Be Drinking

Tis the season, folks! Well not that season.  I mean it’s Fall.  This is definitely one of my favorite times of the year for all the obvious reasons… great weather, turning leaves and the smell of pumpkin or cinnamon.  We’re taking a page from some foodie diaries to bring you some of Fall’s tastiest cocktails.  From pomegranate to sage, we’re covering all the seasonal goodness Fall has to offer, just in a glass.


Apples. Jack Rose. Combine 2 oz Laird's Applejack, grenadine, ¾ oz lemon juice, and bitters in a cocktail shaker. Fill shaker with ice and shake vigorously until well chilled, about 15 seconds. Strain into a chilled coupe or martini glass. Squeeze lemon twist over surface of drink, skin-side-out to release fragrant oils. Rub rim of glass with skin side of lemon twist and discard twist.
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Figs. Fresh Fig and Honey. Combine 1 1/3 cups fig puree and 1/4 cup honey, mix with a spoon until homogenous. Add 3 1/2 cups ginger ale, 2 1/3 cups vodka, 1/2 cup freshly squeezed lemon juice and ice. Stir to combine. Add more honey to taste if you need it.
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Grapes. Grapes of Wrath. In a chilled highball glass, combine 1 oz mezcal, ¾ oz fino sherry, ¾ oz Barolo Chinato, ¾ oz fresh lemon juice and ½ oz Vanilla Simple Syrup. Fill the glass with crushed ice and mix by spinning a swizzle stick or bar spoon between your hands. In a mixing glass, muddle the grapes with the Simple Syrup and pour over the drink.
Courtesy of 


Pears. Matador Norteño. First you make your Habanero tincture by combining 4 habanero peppers and tequila in a sealable jar and letting it rest for 3 or more weeks.  Then, combine 2 oz of Sotol, ¾ oz of pineapple juice, ¾ oz of fresh lemon juice, ½ rich agave syrup (2 parts agave nectar, 1 part water) and 5 drops of that juicy Habanero tincture.
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Pomegranates. Pom Pomme. Fill cocktail shaker with ice. Add 2 oz of pomegranate juice, 2 oz of ginger liqueur (such as Domaine de Canton), and 1 oz (such as Laird’s Apple Brandy 100 proof) apple brandy. Shake until well-chilled, about 20 seconds. Strain evenly into two coupe glasses. Top each glass with 1 oz Crispin original cider and serve.
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Sage. Sage Bees Knees.  Combine 1 ½ oz gin, ½ oz freshly squeezed lemon juice, ½ oz honey syrup, and 2 sage leaves in a cocktail shaker and stir to dissolve honey syrup. Fill shaker halfway with ice and shake until thoroughly chilled, about 10 seconds. Strain into a chilled cocktail glass.
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Beet. Clinton Kelly’s We Got The Beet. First make your ginger syrup by combining 1 cup of coarsely chopped ginger, 1 cup of sugar and ¾ cup of water. Simmer over heat for 1 hour, then bottle and let cool.  Then, in a mixing glass, combine 1 ½ oz tangerine vodka, ½ oz ginger syrup, orange juice, and 1/4-1/2 oz of beet juice (for color). Add ice and shake vigorously for about 10 seconds. Strain into a Collins glass filled with 3 block ice cubes. Top with seltzer and garnish with the beets.
Courtesy of The Chew on


et Voilà!

5 Last Minute Events that EVERY Planner Should Leverage

Just cause you don't have a ticket to the main event, doesn't mean that it's too late to host your own soiree. Whether it’s for an existing client, or to scout new ones, take advantage of the major industry and life events when they hit your calendar.

Ad Week (9/25/17-9/29/17) - This is technically still in Q3 but at the tail end. During this week, marketing, advertising and technology professionals get together to discuss innovations in their field.  With a hub in Times Square, Ad Week attendees are going to be looking for post-conference relief after a long day of workshops. Host a happy hour for some of the most notorious ad agencies and marketing firms by taking up a private or semi-private area at a bar. You can access attendees by doing an email marketing campaign the week before Ad Week. Call up each agency and say "We're hosting a De-Stress Reception at Bar 89 in honor of Ad Week and I would like to invite your team as our guests. It's no charge to you." Guess who's coming and ready to mingle?


Comic Con NYC (10/5/17-10/8/17) - There are dozens of auxiliary activations popping up around the Javitz Center. There are after-parties, pop-up shops and street activations.  Get in on the fun by hosting a ticketed spin-off party like some really smart people at San Diego Comic Con.  From the themed “Ghostbusters Fan Party” to the “Wonder Women Cosplay March”, a little planning and a lot of marketing will help you not only pay yourself back for the cost of throwing the event but also you’re sure to garner some good press if done right.


New York City Food and Wine Festival (10/12/17-10/15/17) – All the events and their locations have been confirmed so you’ll have to wait until next year for the opportunity to host.  However, even this late in the game, it’s not too late to be a sponsor or volunteer.   At the very least, working with them in this fashion gives you an opportunity for brand engagement and social media content.  And more importantly, you’ll get the lay of the land in order to position yourself for festival opportunities next year.  


Engagement Season (11/23/17-2/14/18) – From my years in the wedding industry, I would guess there is an influx of people getting engaged between Thanksgiving and Valentine's Day more so than any other time of the year, so I call it Engagement Season.  If you’re looking to get involved in the wedding industry, now is the time to start advertising your product.  Within Engagement Season, there are a few opportunities to capture clientele – Thanksgiving, Holiday, New Year’s and Valentine’s Day.  You can either get them early and market to the prospective groom by offering your services to help plan the big engagement OR you can market to the bride as her new BFF Wedding Planner.

Holiday Parties (dates vary) - Start partnering with venues and caterers and get an email campaign ready. One thing to keep in mind… there's a huge number of companies opting to thank their employees in the office. The only person that's good for is the boss who gets to save money. Not only is some poor office coordinator ripping their hair out because planning a lame party on a tight budget is hard as is, but they also have to deal with the evil eye from the employees for making them attend.  Put a comprehensive and inexpensive experience together and pitch an in office extravaganza to every small business or office you know. If you need ideas on how to keep costs low, check out my blog on How to Throw a Holiday Party for $5,000 or Less!


You're welcome!
et Voilà!

Fashion Run-Away

5 Places to go to avoid Fashion Week… like the plague!

Look at the boredom on everyone's face!

Look at the boredom on everyone's face!

New York Fashion Week, while it’s still a cool event to attend, has been thrown into the bucket of things New Yorkers take for granted, along with the Statue of Liberty and Central Park.  It’s in our nature to act like we’re too cool for school and for some of us, Fashion Week means 8 days of pure hell.  If you’re not into super skinny people dressed in funny clothing, then this blog goes out to you!  I hear your pain and want to give you hope that your life won’t be taken over by fashion designers this week.                                       

Here are 5 places to go to avoid Fashion Week like the plague it can be:

1.     You know where you’re guaranteed not to find any Fashion mongers? Anywhere North of 45th Street.  Grab brunch with friends at Jacob’s Pickles this weekend and feel right at home with the disgruntled, too-cool-for-school hipster in a graphic t-shirt.  Get there early because there happens to be an overwhelming following for this hiding spot.

2.     If you’re still into fashion but draw your boundaries at heavy shopping, check out a list of sample sales this week worthy of your attention.  Go to or for this week’s listings.

3.     Now for the professional, you need a place to entertain clients and need to do so without the Fashion Hustle.  Well first off, I would avoid the Financial District.  It’s usually quiet there but with major fashion brands moving their headquarters downtown, it’s become a hub for shows.  Whether for drinks, dinner or just a coffee, Zuma is ideal for privacy.

4.     Bruno Mars is killing it right now! He’s at the top of the charts and song after song, hit after hit, he’s climbing even further.  With tickets well over $100 for his upcoming concerts (that I might have to sell my belongings to attend) there’s a rumor started by none other than the artist himself, that there will be a secret concert on Sunday 9/10 at an undisclosed location.  You can RSVP here to find out more.  Hmmmm…Bruno Mars? or packed in a venue with fashionable people giving you the side-eye?

5.     And I have to take it back where I started.  The ideal sanctuary without the egos, the bloggers or the wannabes is right under your nose; Central Park. She’s that trusted friend you forgot you had but once in a jam, you send her that text “Been thinking about you! You free to hang later?” and like Old Faithful, she’s always free to hang.  Grab a book, a snack, some sunscreen and head over to peace and quiet.

et Voilà!

6 Easy Lifestyle Changes to Keep You in the Moment

Our guest blogger this month is Nandini Natasha Austin, who is not only a dear friend, but also a former colleague from our time working together at Morgans Hotel Group. Nandini is the co-founder of The Cocktail Architect and is currently working on launching her new lifestyle brand this fall. “Revel in the Moment” is an online platform that showcases Health, Wellness, Food and Drink & Innovation, all with the aim of living a life in balance.

In today’s working environment where we are reachable 24/7, sleeping fewer hours and bombarded by technology, it’s not surprising that most people suffer from a lack of work-to-life balance. We have a hard time prioritizing our health, instead allowing work to take precedence. Putting health first is a strange notion and certainly not how we're accustomed to operating. However, as a business owner and a mother, it’s a concept I’ve had to learn to embrace. Through commitment and a few minor changes, I have felt both my happiness and productivity levels soar. So why not use this month to make some valuable changes that will help make mindfulness part of your lifestyle.
Here are six of my tips to help you achieve just this:

Brooklyn Botanical garden .jpg

1. Embrace the outdoors
Research has shown that immersing yourself in nature has a positive effect all the way down to the cellular level. This will help your immune system work better--so get outdoors ASAP! Spend a day strolling through the woods or spend a long afternoon at the beach. If you can’t venture far, then consider a day trip to one of my favorite local haunts, Brooklyn Botanical Gardens or Prospect Park. There is nothing like being in the fresh air to awaken your senses and enliven your spirit.

2. Carve out some much needed YOU time
If you can't get away on vacation, take advantage of the slower summer months and schedule some downtime to indulge in whatever makes you happy. I mean actually put it down on your calendar and hold yourself to it. It could be that much-needed pamper session (think Aire Bath spa), or trying a new hobby to rejuvenate you. I recently took up Yoga at Integral Yoga in the West Village, which has really helped slow me down. Even spending time reading will help calm your mind. It does not have to be much, but try to consciously put yourself first.

3. Spend time with people who energize you
Not only do friendships enrich your life, they boost your mood, giving you a sense of purpose and thereby lowering your stress levels. Social media, although necessary for business, can be rather anti-social and isolating at times. So instead of “liking” your friends posts on social media, why not call them up the old fashioned way and plan a visit instead? Being part of a community has also shown to increase happiness levels. So get active in your neighborhood by joining or starting a cause you believe in.

4. Shut off from technology
The ubiquity of technology has come to mean that we are accessible all the time. It can be exhausting to check our social feeds, direct messages, emails and whatsApp messages, so it’s beneficial to disconnect once in a while. Imagine for a moment that your mind works like your iPhone. When you have multiple apps running in the background, they are constantly draining your energy and depleting your battery. So shut them down and schedule a day free of technology to fully recharge.

5. Get more sleep!
Ok, we have heard a million times that sleep is essential for cell rejuvenation and repair. But as New York has been dubbed “the city that never sleeps,” New Yorkers seem to think it’s normal to neglect their personal sleep too. Getting much-needed sleep is necessary for the mind and soul to feel nourished and revitalized. You’ll be less prone to mindless eating and have a better attention span and memory too. I use the free sleep mode function on my iPhone to track my sleep and remind me to get a minimum of 7 hours of sleep a night. I also turn off any electronic devices in my house at least an hour before going to bed to disconnect from stimulating blue light. 

6. Experiment with meditation & self-reflection
In a bustling city, it's hard to imagine serene places where you can find some peace and quiet. When September hits, it will be a relentless race again, so why not get into the habit of slowing your mind down now with some mindfulness in the form of meditation practice? Inscape is perfect for the beginner, offering private booths with guided meditations. If the thought of meditation turns you off, how about trying dance and meditation along the lines of  Five rhythms -- I took an exhilarating class in London with my sister and they offer the same classes here in New York.

Life after all is about those little moments you can never get back. We are all busy making plans for the future, or living in the past that we forget the present. So seize every opportunity to live in the here and now. Revel in your downtime with loved ones and pursue life in terms of health, not wealth. 

5 Signs Your Venue Needs An Upgrade

If you own or operate a space that you consider a destination for events, then you should DEFINITELY read this!  It’s important to understand that the habits we find comfort in could be the very things that are not allowing us to bring in revenue.  If you’re going to commit to the events industry by way of venue offering, make sure you address these 5 points.  Remember, a little goes a long way and I’ve presented small inexpensive solutions to help you address these points if you find yourself (or your space) needing a little face-lift.

1. Hello? Anyone there?

One of my biggest petpeaves is finding a space that’s ideal for my client but unfortunately no one at the venue is getting back to me.  If you can’t get back to people about making money, why are you in business?  There are many event companies (Voilà included!) that will take on inquiry management for your space so you can focus on whatever has you pre-occupied.  Upgrade your staffing infrastructure and hire an event management firm that will handle answering inquiries, sending proposals, conducting site visits and contracts.  Most don’t charge anything to operate your space and only require a percentage of every event they close.

2. “Will that be fixed by my event date?”

If a prospective client has asked you this question, then you fall into the more literal category of upgrades.  Understandably the cost of renovation could be well outside of your budget but I hate to sound cliché… you have to spend money to make money.  There are always inexpensive cosmetic changes you can make to a space that will allow you to bring in the revenue to make full changes.  Slap a fresh coat of paint on the walls and get rid of all the old, clunky furniture.  Partner with vendors that can provide more modern amenities for commission i.e. lighting, AV, chairs and require that your clients use their services when booking your space.  This will allow you to bring in the revenue you need to commit to a bigger renovation.

3. C’mon! Take it!

You used to be busy and now you have trouble giving it away for free?  Don’t feel bad because this is one of the more popular reasons spaces need an upgrade.  This upgrade has more to do with the image and reputation of the space.  This could be a result of an absent or inactive sales and marketing team, or maybe your space is in need of a relaunch.  Either way, you need to get your information in front of the right people and make your space relevant again.  Invite the industry’s professionals i.e. planners, vendors, potential clients for a party in your space.  Catering companies looking to grow their client list and showcase their food sometimes look for space donation which means they’ll not only provide the food and drink but they’ll also provide the guests!!!

4. I’m sorry. Does that say Peonies or Pennies?

If you’ve walked down the street recently than you’ve noticed we’re in a technological age of smart phones.  From signing contracts to creating full proposals, people can literally run their business solely on their phones.  So if you’re still handwriting your proposals or making your floorplans in PowerPoint, then please know this is one of the easiest problems to solve!  There are countless software out there, all begging for your business.  You can shop for the applications that best fit your business and the price that best fit your budget.  All Seated allows you to create FREE floorplans.  VenueBook charges a flat, low fee and not only helps you automate your proposals and contracts but clients shop their site for venue ideas so it serves as a marketing tool as well!

5. What’s that?

Have you sent photos of your event space that was taken on someone’s phone?  Do you know what collateral is?  Collateral is your venue’s info packet that you send to your prospective clients.  It has information about the services included with your space, some pricing and updated, professional photos of your space.  Again this is where vendor partnerships come in handy.  Barter services from an event designer to “stage” your space with furniture, floral, lighting and have a photoshoot.  Offer all vendors involved in this shoot a “preferred vendor” listing on your website and finished collateral so your shoot is free.  From there, hire a novice, inexpensive graphic designer to put those images together with content you provide to create modern, brand-specific packets for your space.

Seriously, an upgrade to your space is not nearly as costly and complicated as it sounds.  If you’re curious about whether or not your space falls into any of these categories or would like to discuss inexpensive solutions on how to upgrade your space, give us a call.  We offer complimentary space appraisals for event venues.

et Voilà!

Off-Peak Checklist

10 Things to do While Business is Slow

Is your team slacking off when business is slow?  Well that’s if they’re even in the office.  July and August are traditionally “slower” months in the events industry so people either take the time to go on vacation or just sit at their desk and burn company time.  After all, it’s not their fault the phone is not ringing.  And we obviously can’t blame the boss for the slower pace.  Or can I? 

A lull in your industry doesn’t have to mean a lull in your business.  If you know slow times are ahead, plan for them!  Below is a checklist with 10 things you should be doing while business is slow.  All of the tasks below will ensure that your entire team has an active strategy on how to move your business forward even if there are no clients.

1.     Website and Social Media

This is a perfect time to audit your "front facing" brand. Your website and social media presence tell a story about your business which should be frequent and consistent. Does your current site express who you are? Are you talking to the right audience? This is also a great opportunity to check out the competition. Are there things about the way they display and communicate their brand that you like? 

2.     Sales & Marketing Collateral

This is another aspect of your "front facing" brand since these materials are used to attract new clients. Your collateral should be easy to understand and visually pleasing. Also, don't forget to keep the look and language consistent with what's on your website and social media. If you offer services that appeal to separate sets of clients, have individual collateral for each. 

3.     Templates

When you're super busy, all the admin stuff that would make your life slightly easier if completed just become a blur. Imagine if you had template emails, proposal boilerplates and other documents you can quickly send your clients when you're busy. This absolutely increases productivity if you don't have to draft a contract from scratch or answer the same questions over and over again. Does your company have a list of FAQs? That's actually a great place to start standardizing your process. 

4.     Workshops and Trainings

No time like the present to sharpen your tools. Analyze the last 6 months of business. What went wrong? What went right? And why? Can some of your successes can be duplicated or mistakes avoided by some professional development? This could take the form of a certificate class in a graduate program or hiring a leadership coach. 

5.     Digital Organization

Another overlooked aspect of your business that will improve productivity is how easily accessible files are. If you have a team that works from different locations, find a cloud-based file sharing app like Dropbox. That's just the first step though. Don't buy and just dump a bunch of files there. Organize all of your files into folders and as many sub-folders as necessary. Same goes for your emails. If you're the type of person that leaves all your opened emails in your inbox, good for you! But you would increase your efficiency if you didn't have to search in a sea of old emails. Start with one folder for emails and add one per day until it's all organized. 

6.     Future Planning

Great time to take a step back and think about how your actions today will impact your work tomorrow. What are your personal development goals? What's the date for each goal? What action steps are you taking to ensure you meet those goals? Outside of personal development, think about the business. Answer 2 questions; how do I keep my existing clients and how do I get new ones?

7.     Sales Goals & Projections

This is a version of future planning but refers specifically to revenue. If you don't have sales or transaction goals, you should. This helps you and your team be proactive about revenue versus just waiting for the phone to ring and it gives you a mile marker to look forward to. Here is a great resource on how to create a sales forecast:

8.     Accounting

Unless you're an accountant, you cringed a little when you saw this bullet point. I don't mean now is the time you learn how to do a balance sheet or a P&L (Profit and Loss) report. But while things are slow, take the time to review your expenses and plan for the future. Some questions to answer are; Are there any places financially you can scale back? After auditing your website and collateral, would you like to set a budget aside for an upgrade? Do you need to hire more staff? 

9.     Touch base

Written notes are a dying art so imagine my surprise when I received a "just because" card from a venue I worked with months ago. People expect cards on their birthday and for the holidays. Think outside the box and touch base with your old clients by send them a "thought of you, hope all is well" note. The only downside here is less than half of the people you send cards to will actually respond to say "thanks" or "we should catch up". By the law of averages, the more you send the most likely you'll get a worthwhile response.  So get a nice pen ready.

10.  Socialize

I saved the best for last!!! If you're like me, you spend most of the year deleting the wonderful industry parties and miss out on checking out a new venue or tasting a new seasonal menu. Most event professionals know this so they try and keep the fun networking events for the summer. What better way to spend the extra time than on a rooftop with a drink in one hand and a business card in the other. If you're working, you mind as well kill two birds and have some fun too!

et Voilà!